#ThisIZit | This Is, is the campaign that represents Ixtapa Zihuatanejo, Mexico, by rediscovering local cultural and gastronomic values to show the identity of the destination from a graphic and artistic point of view.
It should be noted that Ixtapa is a tourist city on the Pacific coast located, specifically, in the Mexican state of Guerrero.
A campaign adapted to new forms of electronic and digital promotion platforms, which enhances the image of Ixtapa Zihuatanejo through a captivating and attractive art in itself.
#ThisIZit | Esto Es achieves the visual and informative objectives to communicate the essence of what the binomial of the Mexican Pacific represents.
The presentation of the campaign brought together national media to, in a virtual press conference, publicize its concept, origin and scope, as well as the unveiling of 19 pieces of art that create an emotional concept highlighting a lifestyle of luxury and relaxation. , emblematic activities of the destination, the beauty of its sunsets and its romantic spaces that evoke the feeling of wanting to experience life in Ixtapa Zihuatanejo.
The #ThisIZit | Esto Es campaign is strengthened by the official website of the destination where useful and relevant information is captured for the traveler who wants to visit Ixtapa Zihuatanejo through videos, powerful images, useful information and general data that help to live the experience the destination locally.
With the presence of Ernesto Rodríguez Escalona, Secretary of Tourism of Guerrero; Jorge Sánchez Allec, Municipal President of Ixtapa Zihuatanejo; Rogelio León, president of the Ixtapa Zihuatanejo Hotel Association; Pedro Castelán Reyna, executive director of the Ixtapa Zihuatanejo Convention and Visitors Bureau, OCVIZ and other members of the sector, thanked the company of the media and authorities present for virtually launching the destination’s campaign aimed at overcoming the challenges and expectations it presents. tourism this year.
Jorge Sánchez Allec, Municipal President of Ixtapa Zihuatanejo, commented that ‘the destination will have a great boost with the launch of this campaign, we will have a presence in the digital media at a national and international level to make local secrets known to all our visitors, the details of our Ixtapa Zihuatanejo that is not only about the beaches, we have much more in food, music, cultural themes, crafts, sports, many events that are breathed with the soul of our beautiful port. We hope everyone will be captivated and visit us very soon. ‘
For his part, Pedro Castelán Reyna, executive director of the destination OCV, declared that he was satisfied with the projection that the campaign has, since it will provide a strong position to the Pacific binomial compared to the existing offer in our country, and emphasized ‘today Ixtapa Zihuatanejo has distinguished itself by attracting attention with its natural attractions as well as all the actions that we carry out and of which we are spearheading and this time is no exception, we are prepared for a new way of promoting the destination now strengthened in the media to bring our visitors, both national and foreign, to Ixtapa Zihuatanejo, gentlemen, This Is Ixtapa Zihuatanejo, This Is What We Are, This Is Our Essence And We Want You To Know It ‘.
Ixtapa Zihuatanejo has become the preferred destination for national and foreign tourism thanks to the set of experiences it presents, its constant investment in infrastructure and increasing hotel offer.
A consolidated destination in terms of connectivity thanks to the flights from five Mexican destinations, as well as its connection with 17 international destinations that are currently connected through 10 international airlines and one more of Mexican origin.
The binomial currently has 230 hotels, 52 Superior Category, and a total of 8,035 rooms, of which 5,530 are Superior Category; hotels backed by various recognitions and certifications obtained by TripAdvisor, EarthCheck, Blue Flag, Rainforest, Punto Limpio, among others.