In 2021, the municipality welcomed a total of 158,075 international tourists. By 2022, this figure grew considerably, reaching 250,413 international visitors. The latest annual update for 2024 reached 266,000 visitors.
Tourism in Zihuatanejo
2021: 158,075
2022: 250,413
2023: 268,000
2024: 266,000
The United States and Canada are the main sources of tourism to the destination, representing 40% of annual tourism in Ixtapa-Zihuatanejo, according to the Ixtapa-Zihuatanejo Hotel Association.
Tourism that chooses Zihuatanejo
USA: Los Angeles, Dallas, San Francisco, Chicago, and California
Canada: Montreal, Quebec, Calgary, Toronto, and Vancouver
Spain
Colombia
The average spending per foreign tourist in Mexico in the first two months of 2025 was 27,088 pesos. In the last winter season (2024-2025) alone, Ixtapa-Zihuatanejo registered 136,981 domestic and international visitors, with an expenditure of 1.177 billion pesos and an average hotel occupancy rate of 82.6%.
Tourism chooses this destination for several factors, such as its tranquil atmosphere and connectivity.
Factors for choosing Zihuatanejo
Authentic and tranquil atmosphere
Air connectivity
Diversity of attractions: beaches, gastronomy, culture, and nature
The challenge is to maintain sustained growth and diversify source markets to remain one of the main tourist attractions in the Mexican Pacific.
Source: meganoticias
